Check out our latest video: The Rise and Fall of BetterHelp (can they turn things around?) Watch Here!

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@betterhelp , once the leader in online therapy, i @betterhelp , once the leader in online therapy, is now seen as a scam. The need for therapists is on the rise and Betterhelp promises cheaper, more accessible therapy online. Sounds like a perfect product-market fit right? The problem is, there were hidden fees in their “affordable pricing” and a host of issues with the quality of therapist’s service (I go into these issues more in detail in the video) While promoting these shiny brand values worked for them to get clients in the door, they didn’t deliver on them. Consumers will notice if you do not have clear, uncompromising brand values. In order to gain brand trust and loyal customers, your brand values must directly reflect the truth of the service. Do you think Betterhelp scamming their clients? Comment below, let me know what you think! Link in bio to watch/ listen to the entire video. #scam #scammer #annadelvey #alwayspivot #pivotordie #podcast #cheap #marketing #business #businessadive
Does your dog smell like Windex after a fresh bath Does your dog smell like Windex after a fresh bath? That’s because most dog shampoos are made of cheap, artificial ingredients and scents. Your dog and your nose deserve better. Introducing Groomer and George. @groomerandgeorge is an organic luxury dog apothecary line that is pet and planet friendly who pride themselves on serving their friends and partners with top quality result-driven shampoos formulated for skin and coat health utilizing ultra-clean ingredients that actually work. They started out of a need to provide the most safe and chic options on the market in dog shampoo and skincare. As the standard for dog shampoo and skincare, they are committed to transparent disclosure of all ingredients used in their products. Woman founded and created with ingredients sourced in Canada, Leaping Bunny Certified and 100% organic and cruelty free! Groomer and George came to us looking elevated, but in need of a brand refresh. Since pivoting, they are carried by Neiman Marcus, chewy.com & more! Check them out @groomerandgeorge & https://www.groomerandgeorge.com/ #packagingdesign #dogcare #petlovers
We’ve Pivoted from “CPG UnWrapped”. It felt We’ve Pivoted from “CPG UnWrapped”. It felt constraining and too distanced from our firm, Pivot & Pilot. Check out our newly refreshed podcast and Youtube Channel, with our first episode all about what’s in store for our new podcast “Pivot or Die” Link in bio! #podcast #youtube #channel #content #contentcreator #agency #pivotordie
We’ve PIVOTED our Pod… why the change? In tur We’ve PIVOTED our Pod… why the change? In turbulent economic times and TikTok-paced changes and trends, brands must ‘Pivot or Die’ to stay relevant. With our podcast 2.0 launch, we are getting back to our roots and diving deep into brand positioning and how your business can PIVOT to adapt and thrive. We’ll continue interviewing inspiring entrepreneurs as well as auditing major brands that have pivoted successfully, brands that have totally failed, and what your business can do to stay ahead. Although we are no longer “CPG UnWrapped”, This is not a goodbye to creating iconic CPG brands and having them on the podcast, it’s an opportunity to learn from other industries as well. As we’ve grown our business, we can’t ignore the successes we’ve had with clients in other industries and want to begin to tell those stories too. Some key successes this year from our clients outside of CPG: Audette has successfully raised $12 million this year after working with us on their brand pivot & pitch. @jamprco got acquired by @talkshopmedia this month. @adaslivinski came to us when her brand needed a pivot to become a main competitor in the Vancouver PR scene - we are thrilled this repositioning payed off. Zenhub launched their new website showing off their new positioning and brand. @roarengineers worked with us to position themselves as a main competitor in Forensics and highlight their court experience. They have doubled their company size and revenue. Follow along the journey and subscribe to our channel or follow via the links below. We are so thankful for everyone who has supported us along our journey as we put ourselves out there and for every subscriber <3 Link in Bio for more info! #podcast #youtube #channel #content #contentcreator #agency #pivotordie #pivot #strategy #stayrelevant
2022 Was a big year with exciting launches. 🚀 2022 Was a big year with exciting launches. 🚀 We’re pleased to present our 2022 reel, highlighting the ad campaigns, videos, branding & packaging design we’ve been lucky to work with. Featured Brands: @eatableinc Gourmet Popcorn, a popcorn with flavours of wine, spirits and cocktails you know and love. Their cooking process eliminates virtually all of the alcohol content, leaving the residual flavor notes from the drinks you love–without the guilt. Perfect for sharing with others or just treating yourself. @nthdegreeunderwear, underwear and loungewear for men who live their lives to the Nth Degree: risk takers, community builders, adventure seekers and loungers. This is the underwear that moves with you. Pooping Tea, an all-natural laxative tea with a bold, and in-your-face take on the typically secretive and subtle laxative industry. @kanizsaflorals , floral art pieces that use the natural flower blossom, shape and silhouette to create something new, something more, an art piece to be enjoyed from every angle and that lasts up to 1 year. TaffyStep Shoes, Shoes that take you from A to B, and are comfortable all day and night. #portfolio #reel #marketing #creativeagency #branding #communicationdesign #graphicdesign
Casting call! Please email barry@pivotandpilot.com Casting call! Please email barry@pivotandpilot.com if interested!
This month marks 1 year in Entrepreneurs'​ Organ This month marks 1 year in Entrepreneurs'​ Organization Accelerator, Austin Chapter! @eoatx @eoaccelerator Three things That have defined this year: 💙 Your Network is Everything Who you surround yourself with matters. Not only for opportunities, but also to lean on to grow. Joining EOA has allowed me a built in network of entrepreneurs at a similar stage in their growth. Their support for me and P&P has been incredible and warm. Joining the board as membership chair has allowed me to meet everyone in our chapter 1 on 1 (hit me up if you want to join!) 💙 Take that Risk Taking a big leap of faith and expanding @pivotandpilot was scary and expensive (or shall I say, a “big investment”). With an established reputation in Canada over the past 7 years in business, I had a bit of a loss of identity having no key clients or connections in the area at the time - no one knew who we were! After a year, I can safely say we are being recognized in Austin and have begun to secure clients here. 💙 IRL Connections are Irreplaceable Being immersed in a vibrant city like Austin, with countless events occurring each day of the week has been essential in our expansion. EOA events have a foundation of serious, “businessey” learning days and accountability groups, but this Austin Chapter has provided so many extra events centered around having fun - creating a more relaxed, down to earth vibe. Looking forward to another year among these inspiring entrepreneurs! #eoa #entrepreneurs #eoat #eosworldwide # #connections #yournetworkisyournetworth
Huge News! Our client, @jamprco has been acquired Huge News! Our client, @jamprco has been acquired by @talkshopmedia 🥂 @adaslivinski approached us with the long-term vision of elevating her business to become a key player in the PR industry and one day, selling the business. We worked together to create a bold brand and now, 5 years later, that vision is a reality. Huge congratulations to Ada on achieving this incredible goal. We are excited to see what she accomplishes next in her new role as VP at Talk Shop! “This move demonstrates Talk Shop’s market confidence and further establishes the agency as a key player in Canada’s communications industry.” Link in bio for full article! #business #brand #canada #pr #communications
Patience vs Hustling is a tough balance in Year 1 Patience vs Hustling is a tough balance in Year 1 of your business. David Jacobowitz of @nebulasnacks believes year 1 is meant to be a learning year. So many entrepreneurs put pressure on themselves to become an overnight success, but there is a huge learning curve that simply takes time to figure out. Patience is key. Watch the entire interview with David Jacobowitz of Nebula Snacks! Head over to our Youtube channel, also available on all streaming platforms as well. Link in bio! #D2C #CPG #NebulaSnacks #Chocolate #zerosugar #dairyfree #sugarfree #hustleculture #CPGstartup

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