Old Bird
Chinese Food With Attitude
Background
Old Bird’s dishes are both contemporary and rich in history, blending nostalgic flavours passed down from the chef’s family with the modern flavours found in the street food markets of Taiwan. The brand needed to reflect the same unapologetic attitude of the food and space Old Bird wanted to create.
Challenge
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Solution
We were inspired by what “Old Bird” meant in Chinese–someone who is unapologetic, sassy and authentic. We designed a brand that included traditional Chinese designs with modern typography, to bring out that “attitude”. A series of playful stamps and patterns were used throughout different collateral to create a mood that felt intimate and bold.
Project deliverables
Custom Logo & Branding
Marketing Collateral
Custom Stamps
Series of Posters
Exterior & Interior Signage
Branding & Identity
Print & Packaging
