Farming since 1970, Valley Select is a legacy farm that uses the latest technology for sustainably growing, picking and packaging fruit. After years of producing fruit for other brands, they decided to launch a brand of their own.
While Valley Select has grown and packaged their fruit for other brands, this was their first venture where they needed to create a brand all their own to bring to market.
A customer survey, grocery tour and focus group informed our design decisions as well as the language on the packaging. We collaborated with a food photographer to produce beautiful and modern shots of the fruit that would become the focal point in the packaging. The typography and graphic elements were kept classic in style, making the entire packaging stand out with a balance between modern and traditional.
Custom Logo & Branding
Frozen Fruit Packaging Design
Valley Select needed a brand that would reflect the care they put into growing, selecting and freezing their range of frozen fruit products. Being a farm that uses innovative technology, it was important to showcase a brand that felt rooted in tradition and modern at the same time.