Want to monetize your following in 2022? There are two major ways for creators and influencers to monetize their following, endorsing a brand vs. launching your own product.

In this video, Rebecca Rochon, CEO of Pivot and Pilot Creative, discusses the pros and cons of endorsing other brand’s products vs creating your own. We track the transition from creator to entrepreneur a la Kylie Jenner, Jeffree Star and Emma Chamberlain to explain the most authentic ways to earn an income as an online creator in 2022.

Affiliate marketing and discount codes can be a great start, but if you really want to make money from your personal brand and make money from your following and subscribers, starting your own product is a great way to go. You can make money from your instagram, or even make an income from your youtube channel. When you work hard as a content creator we can teach you how to make money online. Sponsorships and endorsements or brand deals are some of the most common ways influencers make money, but its not the best way to earn an income that lasts and grows over time. This is something that a big influencer or a micro influencer can do.