SKN Holistic Rejuvenation Clinic
Rejuvenation Through a Deeper Connection
Background
SKN Holistic Rejuvenation is a boutique clinic focusing on maintaining skin health through natural personalized skin care plans. SKN approaches beauty from a holistic perspective, encompassing the health and look of your skin while cultivating a positive inner state of being. By considering the mind-body connection, they are able to paint the entire picture and understand how the internal is affecting the external. SKN redefines the meaning of beauty by putting an emphasis on your overall health and how this is reflected on your skin.
Challenge
SKN came to us with a brand that didn’t reflect the quality or value of the service they provided. SKN was the first natural clinic in Vancouver and was the go-to clinic for anyone in the city. However, over the years, many competitors began popping up, and they had to step up their marketing game to maintain their position in the market as the leading natural skin clinic.
Solution
A complete re-brand gave SKN Clinic a refreshed confidence. With a new website and compelling ad campaign they were able to create buzz around their re-launch, exciting current clients and driving new eyes and business to their clinic.
Project deliverables
Custom Logo & Branding
Marketing Collateral
Social Media Kit
Lifestyle Photography
Ad Campaign
Website Design
Branding & Identity
Typography
Vanitas is unique sans serif font with geometric design and contrasting stroke weights. It gives off an upscale and timeless feeling–perfect for SKN’s new look.
Versatile and diverse, Basis Grotesque is suitable for bodies of text with its legible, refined and well-balanced characters.
Logo
SKN’s logo is elegant and refined, supported by a colour palette that was inspired by nature, reflecting their all-natural approach to skin health.
Colours
Primary
Secondary
Before
After
Marketing Collateral
Lifestyle Photography
Film & Animation
Ad Campaign
We created a photo and video campaign that connects the beauty found in nature to the services SKN provides. This was broken up into a series of 3, 15 second ads, as well as a longer, 45 second ad that lives on their website.
Video
Web Development & SEO
Website Design
SKN’s website is redesigned to create a calming and sensory experience. From the second users land on the website, they are introduced to the brand through an evocative video, connecting SKN’s services to the natural world. With its new and clear layout, users can easily browse services, view pricing and book an appointment.
Before
After
