A brand goes beyond a logo and a colour scheme, it's your business’ story and personality. It's a way to communicate who you are and what makes you different than the rest. There are so many people who do something similar to what you do - everyone has competition. The way to make someone choose you over someone else is your story. If your is story is authentic and exciting and most importantly communicated clearly, it will help you attract an audience that is aligned with your values and excited to work with you over your competition.