From Field to Frozen
Valley Select needed a brand that would reflect the care they put into growing, selecting and freezing their range of frozen fruit products. Being a legacy farm that uses innovative technology, it was important to showcase a brand that felt rooted in tradition and modern at the same time.
A customer survey, grocery tour and focus group informed our design decisions as well as the language on the packaging. We collaborated with a food photographer to produce beautiful and modern shots of the fruit that would become the focal point in the packaging. The typography and graphic elements were kept classic in style, making the entire packaging stand out with a balance between modern and traditional.
