TMRW Foods came to us needing a packaging design that stayed true to their already established brand. Our goal was to successfully launch their first new product by efficiently highlighting their patties’ unique properties (One of the challenges was to appeal to the plant-based market while sparking interest in meat consumers).
We decided to use photography to showcase the patty’s potential by styling a burger that felt both filling and healthy. We used plenty of greens and paired the burger with a salad to further position it as a health-food. A deep blue background was used on the labels to make the product feel high-end to match the ingredients that go into their delicious patties and price point.