SKN—Pivot & Pilot

SKN

Beauty More Than Skin-Deep

SKN is a medical aesthetics clinic that is based in Yorkville, Toronto. Our main challenge in branding SKN was addressing the taboo surrounding medical brands in how they felt too sterile and cold. Inspired by their mantra of “Your Skin Forward”, we took SKN through our brand development process to figure out how we could execute their brand to let their authentic beauty shine.

Branding & Identity

After an initial exploratory and brand development stage, we came up with a refined visual identity for SKN comprised of grey tones for elegance while gold highlights helped bring in a bit of warmth. An understated but elegant type pairing was selected to accentuate the brand, while a stylized photoshoot with emphasis on natural beauty was done to further support the brand messaging.