Ildsjel came to us with a challenge: how can we get people excited about our co-working space before it exists? Built on the idea of creative freedom, collaboration and community, Ildsjel wanted to create a space to support the artists and makers in Toronto. Because we had no photos of the space we focused on communicating the values and beliefs of Ildsjel through illustrations. Using a colour scheme and illustration style that encompassed their bright, quirky and energetic personalities we created a website and promotional ad representing the creative diversity of people they envisioned using the space.
Advertising a new co-working space before it was built