Branding & Identity Print & Packaging
Health in Alignment

A Balance of Yoga and Chiropractic

Dr. Genieve Burley is a chiropractor, yoga, fitness and healthy living influencer based in Vancouver, BC. She needed a fresh identity for her practice “Health in Alignment” where she runs her yoga retreats, chiropractic appointments and online healthy living shop through. Boasting over 4,000 followers on Instagram, Genieve is known for her active involvement with local, Vancouver health and fitness brands such as The Juice Truck, Tight Club and Turf Living.

“Pivot and Pilot are the most professional creative team I have worked with. They were very flexible in meeting times, and came up with organized, clear choices for branding and web. They met all deadlines and were able to create a beautiful new rebranding for my practice. I look forward to working with them again.”

Branding & Identity

Dr. Genieve Burley’s Health in Alignment needed flexible branding that could be used to represent both her chiropractic and yoga practices. Her emblems are inspired by the human body and nature – flowers, leaves and ferns represent the heart, spine and hands. All graphic elements are paired with soft pastel watercolour patterns for a calming, positive and feminine brand identity.


We chose Averta to represent Health in Alignment because of its friendly and modern circular shapes.