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Groomer & George

Organic Apothecary for Fine Dogs

Groomer and George came to us with an established brand that they felt wouldn’t serve the growth they envisioned for their business. They wanted their organic shampoos and conditioners to feel elevated to match the price point and to target an audience that values the use of fine ingredients in the products they purchase.

We designed a custom wordmark that feels elevated and paired it with botanical illustrations that communicated the apothecary practices that inspired their organic formula. The colours chosen feel therapeutic and elevated at the same time.

Branding & Identity
Canela

Post Grotesk
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