Branding & Identity Website & SEO Print & Packaging
Genieve Burley

A Balance of Yoga and Chiropractic

Dr. Genieve Burley is a chiropractor, yoga and fitness instructor, and healthy-living influencer based in Vancouver, BC. She needed a fresh identity for her personal website that she runs her yoga retreats, chiropractic appointments, and health shop through. With over 5,000 followers on Instagram, Genieve is known for her active involvement with local, Vancouver health and fitness brands such as The Juice Truck, Lululemon and Turf Living.

“Pivot and Pilot are the most professional creative team I have worked with. They were very flexible in meeting times, and came up with organized, clear choices for branding and web. They met all deadlines and were able to create a beautiful new rebranding for my practice. I look forward to working with them again.”

Branding & Identity

Dr. Genieve Burley’s website needed flexible branding that could be used to represent her chiropractic practice, retreats, yoga classes, and The Blueprint, a special fitness class of her own design. Her emblems are inspired by the human body and nature – flowers, leaves and ferns represent the heart, spine and hands. All graphic elements are paired with soft pastel watercolour patterns for a calming, positive and feminine brand identity.


We chose Averta to represent Genieve because it is friendly and modern.

Cormorant Garamond

Cormorant Garamond pairs beautifully with the sans-serif of Averta, allowing the website’s text to achieve a natural balance.

Web Development & SEO