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FitCryo

Rapid Relief. Heightened Performance.

FitCryo is changing the cryotherapy game in San Diego. Built to serve top-performing athletes, cryotherapy is an innovative way to speed up recovery time and heighten performance, making ice baths a trend of the past.

While there are many benefits to cryotherapy, we positioned FitCryo’s brand towards serious athletes to give them an edge on their competition.

Branding & Identity

 

The brand uses bold, typography and an approchable cool blue to mimic the clouds of vapour that the cryosauna produces. Degree signs perfectly suit first letters of “FitCryo” as they happen to be the same letters that represent Farenheight and Celcius, which we used to play on the the low temperature of the machine.

Colfax

A nearly geometric sans-serif font, bold and sporty in mood.

Web Development & SEO

Our goal for FitCryo’s site was to efficiently inform users about cryotherapy’s benefits. Parallax effects and custom icons were created to keep users engaged. We kept the image to text ratio short and to the point.