FinerChoice Real Estate
FinerChoice approached us wanting a complete rebranding that embodied their friendly approach to realty. For over 20 years Darrell Poetker has remained in the top 5% of Fraser Valley Realtors. He is known for treating his clients like family and his intensive market knowledge. We created a brand that emphasized his easy-going and caring approach by using warm colours, fun illustrations and friendly fonts.
“Pivot & Pilot provided a truly customized service and went through great lengths to not only understand our tastes, but our business strategy […] They refreshed our company and gave us a greater level of confidence. Now, no other Real Estate agencies look like us and we stand out from our competition online and offline.”
Branding & Identity
FinerChoice's brand is playful and friendly. Combining endearing illustrations with modern colours and an friendly chunky font to create a sleek and relatable brand identity.
Henriette is a rounded serif font that is both professional and laid-back. Its unique curves give it a retro look that paired well with FinerChoice's illustration style.
Averta is a classic, approachable and modern font.
Web Development & SEO
FinerChoice's website is built to be an engaging and fun resource for home buyers and sellers working with Darrell. From his animated buyers and sellers guides, to his blog and in-depth property search tools, his website is an online marketing hub and happens to be the most frequently visited one we've built!
Film & Animation
We animated a set of illustrations as a visual aid for the buyer’s & seller’s guides on FinerChoice’s website. The endearing characters add a storybook quality to the friendly website and help engage the reader in the website’s content.
Print & Packaging
FinerChoice's marketing strategy involves a lot of print marketing, from flyers to signs to brochures everything needed to support a cohesive brand expierence. Segmented blocks of colour are a recurring motif as well as descriptive icons and illustrations to help grab the readers attention and guide them through the content.