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Branding & Identity Print & Packaging
Double Oak Homes

Country-Chic Communities

Double Oak Homes came to us wanting a brand revamp. After years of building luxury homes and communities, their clients and their own tastes had shifted. Their current logo had been used since they began their business in the 1980’s and no longer represented the quality of their current homes. Known for their high end, country-chic style and forested private communities we wanted to create a brand that was both rustic and modern.

Branding & Identity

Double Oak Homes’ brand identity is inspired by the nature that surrounds each community they build. Their “logotype” is complimented with a pattern representing both the rings of an oak tree and contour lines on a topographic map. We refined Double Oak’s existing colour palette by deepening their green to a forest green, desaturating their yellow to a golden wood and adding a pop of bright red to add contrast.

Noe

Noe is an incredibly unique font created by the foundry Schick Toikka. It is a modern, bold and elegant font that is both decorative and readable.

Benton

We chose Benton to complement Noe because of its contrast. It is simple, clean and elegant.