Endorsements from influential celebrities have always been a great way for brands to attract new customers. In the past, this strategy was only accessible to brands with big enough budgets to get high-profile celebrities, but not anymore. Creator.co recognized the power of micro-influencers and creators that came along with the social media shift and created their own innovative platform to facilitate and amplify collaborations between Creators and Brands. Companies can access their network of Creators to manage multiple campaigns at once and drive semi-organic growth beyond a simple digital ad. On the flip side, Creators have access to new opportunities with renown brands and start-ups to endorse products with their audience.