Check out our latest video: Navigating Anxiety & Spirituality as an Entrepreneur (with Graydon Moffat of Graydon Skincare)  Watch Here!

Consumers are Lying to You.

It may seem that everyone online has gone vegan, but the truth is that only 3% of North Americans considered themselves truly vegan. What this means is that 97% of the population is either a vegetarian, flexitarian or they just eat pretty much anything. Although it may seem different in social media, 70% of consumers prioritize what benefits them over how ethically manufactured products are. Business decisions should be made from actual data, and not from what seems or appears to be the truth online.

Like what you’re reading?
Sign up for our newsletter to get the latest design tips and trends straight to your inbox