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Modern Inventors: Creating a Sustainable Product and Bringing it to Market

On Thursday, 12th March we hosted our fourth Pivot & Pilot Conversations Panel. We discussed the ways in which the panelist’s products offer a sustainable alternative to what is currently available on the market. We learned about the behind the scenes design process of inventing a sustainable product, as well as challenges faced along the way.

Meet Our Panelists!

Natalie Farrell – Co-Founder of well kept

Having shifted their lifestyles to include more sustainable options, co-founders Natalie Farrell and Emilie Johnson of well kept discovered a void for quality, sustainable products for women’s shaving needs. They have created a line of lovely, sustainable self-care products that will take the chore out of shaving and make it an enjoyable ritual. Their product – The Safety Razor – provides a sustainable, and beautiful, alternative to the plastic disposable razor.

JoAnn Fowler, Founder of Sappho New Paradigm

Sappho New Paradigm is a womxn-led luxury, vegan and organic Canadian colour cosmetic line, tested and used by professionals. The company values ethical business, feminism, transparency of ingredients, diversity, honesty and authenticity. Developed with experts in green formulation, it uses certified organic ingredients. Since 2008, it has now expanded globally and is available in 55+ retailers in Canada, USA, Europe, Australia and Asia. JoAnn is also a veteran film and television make up artist, who has been Emmy nominated and a recipient of the Leo Award.

Kim Thomson, Product Operations Manager of Native Shoes

Having worked at Native Shoes for 3 years, Kim brings experience and knowledge of sustainable footwear production to the conversation. As well as providing awesome, comfortable shoes, Native Shoes have a lot of innovative initiatives in the making, including The Remix Project in which the company aims for each and every pair of Native Shoes to be 100% life cycle managed by 2023.

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