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Ad Campaigns 101: Create Impressive Social Media Ads for Lead Generation

Whether it’s for your website or social media, we know how daunting it can be to create your first ad campaign, and how important it is to gain consistent leads – don’t worry, we’re here to help! We’ll tell you exactly how to capture the right attention and target your ideal audience.

In this video, we dive into strategies to maximize your advertising budget to create beautiful and memorable ads. You’ll learn about how to A/B test a campaign, how to get your customers to actually make a purchase, how to maximize your shoot day to save money, how many campaigns you should run per year and how to properly plan for your shooting day. 


Capturing Someone’s Attention

You only have 3 seconds to capture someone’s attention. The first 3 seconds of your campaign should be eye catching, and have a hook to keep viewers watching and get them clicking.


A/B Testing

A/B testing simply means testing different versions of your ad or testing the same ad on different audiences. Don’t make one ad and put all of your eggs in one basket so to speak. Have different versions and test them on different markets to learn more about what ads are doing best. This will save your resources and put them in the right place in the future. 


Getting Customers To Make A Purchase

It takes about 7 exposures of your brand on average before for a customer makes a move and actually makes a purchase. Having 7 variants of your ad, ensures that customers are being reminded of you and your product, and are therefore more likely to purchase.


Maximizing Your Shoot Day

Plan ahead and organize your shoot day so that you captures images and video for your website, for your social media and your ad campaign all in one day to really maximize your time and budget. 


Having 4 Campaigns A Year Is Good

Having 4 campaigns a year is good to keep content fresh and not bore your customers from seeing the same ad, but to also ensure that you stay on track and don’t exhaust yourself as an entrepreneur. 


Setting A Reminder 3 Months In Advance

Starting to plan a shoot a month before your campaign is meant to launch? That’s too late. Pivot & Pilot recommends to our clients to set a reminder 3 months in advance to the launch date of their campaign to get a comfortable head start on the production of your ads. 

Are you looking to launch an ad campaign and get more eyes on your product? Say hello at hello@pivotandpilot.com 

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